Barton Cotton is one of the marketing firms serving some of the world’s nonprofit organizations. It is in business for more than 80 years. The company has helped more than 150 nonprofit groups meet and exceed their fund raising objectives with full-service capabilities such as strategy, analytics of donor insight, creative, affinity marketing, Internet marketing and public relations.

    Barton Cotton achieves client goals by utilizing its proprietary Donor Momentum, that is a calculation which studies donor behavior and past fund raising performance to forecast future patterns and revenues as well as possible. Barton Cotton employs more than 225 people and is headquartered in the Baltimore-Washington.

    Barton Cotton is launching a nationwide direct response television ad campaign on behalf of the Veterans of Foreign Wars. The integrated Web 2.0 outreach strategy combines the reach of television and the power of the Internet to engage viewers across many generations. Veterans of Foreign Wars is the only veteran’s service organization using television as a means of gathering support and donations.

    The Veterans of Foreign Wars of the United States (VFW) is one of the oldest and most respected Veterans service organizations. Their mission is to honor the sacrifice and ensure the rights of war veterans through advocacy, support and community service, promoting patriotism in the same time, the VFW has been working to secure veterans’ rights and benefits for more than 100 years. Over the years, the need for services to support  the American heroes has grown.

    VFW provides many services to veterans and their families. These services include financial assistance for families of deployed troops, dedicated VFW service officers to aid veterans in filing benefits claims, and a free phone card program to allow active-duty personnel and VA patients to connect with their family members. Besides all these, The Veterans of Foreign Wars sponsors scholarship programs, educational outreach, youth activities and community service.

   “Imagine” is a stirring appeal that challenges viewers to imagine a world without the Veterans of Foreign Wars(VFW) – where the people who have heroically served their country would not have the medical assistance, rehabilitative services, educational programs and housing assistance that VFW provides every day and has provided for almost 100 years. With a moving gospel rendition of “Amazing Grace” playing in the background, the ad urges viewers to support America's troops and veterans by supporting the VFW.

   The chief executive of Barton Cotton, Mark Blankenship opinions that DRTV as an added channel of communication will broaden the reach of VFW’s message and increase their brand awareness. It will as well provide acquisitions of new donors at critical time.” We’re proud to honor the commitment of so many veterans who served our country. At this critical time in our country’s history, we are counting on Americans to help us meet the growing demand for our services,” said Jerry Newberry, director of communications and public affairs at VFW

    The spots premiere on cable television’s most popular networks and on You Tube. The media buy includes the Discovery Channel, the Game Show Network, History International, Life-Movie, MSNBC, Biography, Discovery Health, Fine Living and TV Land. The ads contain unique URLs and toll-free numbers for accurate measurement by station, flight and creative effort. The result will be a cost-effective lead generation program for new donors and members.