CYBRA Corporation is putting a smile on its marketing. While paying tribute to veteran code warriors, the developer of award-winning MarkMagic™ Bar Code Software for Labels, RFID Tags, and Electronic Forms, and EdgeMagic, the only Integrated RFID Control Software for the IBM System i, CYBRA, is reaching out to a new generation of iSeries professionals.

The first video can be seen on YouTube here: http://www.youtube.com/watch?v=VcR5JeWEyPM

"We decided our marketing messages needed to evolve just as our bar code printing technology has evolved- from support for impact and thermal printers to laser printers, RFID encoding, PDF and emailing. Today's iSeries IT people are all online, they're part of the YouTube generation, sharing videos, reading blogs, wikis and other new media. That's where we want to reach them", According to CYBRA V.P. of Solutions, Sheldon Reich.

CYBRA, to reach this audience, decided to create online videos with a message tailored for new media. The "MarkMagic Bar Code Software Chronicles" is a series of videos featuring "the 2,000 Year Old Programmer", known as "2K", with his cool, young counterpart, "Auto-ID." 2K discovers, over the course of the videos, you don't have to do "heavy lifting" to print bar codes. And he finds his package (and his keys!) with the magic of RFID.

The message is clear: To knock out sophisticated bar code labels, electronic forms and RFID tags, MarkMagic Bar Code Software makes it a snap for both the new kids on the block and grizzled vets. As 2K puts it, "Pshhhhh! MarkMagic Bar Code Software is cool!"

The videos have been released on YouTube http://www.youtube.com/cybratv and other new media sites, as well as on CYBRA's own website, http://www.cybra.com . A companion minisite http://www.markmagic.com has been launched with the videos and information on MarkMagic Bar Code Software. Viewers, in addition, have the ability to remix and "mashup" one of the videos at http://www.mixercast.com/_mixercastView.jsp?blogifiedId=MzE2Mzg2
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