A new “private media sharing” concept has been launched by 2pad, that is against public media sharing such as Facebook and wants to stop this tendency people have towards too much public publishing. Th danger of posting private photos or videos online is discovered by more and more people.

However, people can now find comfort in this new concept announced by 2Pad and forget all about The AD-councils' "Think before you post" campaign (http://tcs.cybertipline.com/ ), aimed to increase awareness of the dangers of posting online.  

Public access to the media published by different people is highly encouraged by the majority of photo and video online sharing services, such as  Facebook, MySpace, Flickr, YouTube and many others. With the Internet reaching over 60% of households in North America alone, user freedom has been abused by encouraging people to share all their personal media online.

But this crazy trend is about to be put an end to by 2Pad with the launch of its beta version, designed specifically against this trend people have of sharing their private stuff with anyone online. This is crazy, as you can never know who will view your photos or videos and what they're going to do with them. This has inspired 2Pad to give its users exclusive control when sharing their digital photographs and videos. Users can now be more relaxed and think twice before they post something, as they are the only ones deciding the fate of their media andf they are the ones choosing which contact views which media.

Aaron Boublil, CEO of 2pad, stated: "We would like to see 2pad as the service to strengthen personal relationships instead of seeking new friends online. 2pad is the precise tool needed to bring the privacy back to the internet."

In addition to being the first safe and private online media sharing service, 2pad is an easy-to-use service (adding media is as easy as emailing photos or videos to 2pad@2pad.com) and is created with an Ajax based web 2.0 user interface.

2pad is an Israeli start-up established in 2006 by three entrepreneurs: Aaron Boublil, Ary Tebeka and Philippe Lumbroso. With their over 25 years of expertise, 2pad was created based on the conviction photo and video sharing on the Web should be easy and safe.

For further information, please visit  www.2pad.com .