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5M are Raised by Metaboli To Deploy Digital Tycoon Worldwide

Category: Games
Published: 04/02/2008, 11:35
Editor: Catalin Buda

Europe's leading videogames download platform, Metaboli, announces a new round of fundraising to finance the worldwide deployment of an advanced version of the Metaboli platform, Digital Tycoon, which will enable videogames publishers and distributors to self-manage digital distribution. The additional €5 million is supported by the company's current investors: Alven Capital, Innovacom, Intel Capital, Nicominvest and I-Source.

Digital Tycoon: digital distribution for videogames publishers and distributors. Videogames publishers can now, with Digital Tycoon, develop, deploy and drive their digital distribution strategy online at a worldwide level. Tycoon, more than just an online management platform, is an ecosystem which simplifies and makes exchanges between publishers and distributors easier. The result of 6 years of know-how from a pioneer in the field, Metaboli, Tycoon has already benefited from an investment of several million euros. This new round of fundraising will allow Metaboli to deploy it worldwide by capitalising on its technological lead and its leading position in Europe.

An open platform structured around 3 key functions
- Managing a digital distribution strategy: Publishers select their distribution network in a territory (country, continent or worldwide). Managing their pricing policy on the games in real time all in one place, distributors choose the games on offer taking into account the publisher's sales conditions.
- Deployment: Turn-key site creation and modification, secure deposit of game masters and the publisher's DRM1 policy, release of games on e-commerce sites or across a complete network simultaneously.
- Control and optimization: direct and indirect sales reports (online sales statistics per distributor, per country or area, per game), dynamic, CRM tools, real-time management of games catalogue, pricing, distribution network, creation of promotions and trade marketing operations.

CEO of Metaboli, Pierre Gaudet, said: "For the first time, thanks to Tycoon, publishers and distributors can develop and manage their worldwide games digital distribution strategy centrally via a single platform. With a few simple clicks they can optimise their sales while maintaining complete control over their distribution networks".

Innovacom, Intel Capital, Alven Capital, Nicominvest, and I-Source renew their confidence in Metaboli's project and its management team. The company is managed by Pierre Gaudet. Pierre, previously the COO of Kelkoo before the start-up was sold for 475 M€ to Yahoo in 2004, took on the management of the Yahoo! Asia shopping directory until 2007. Pierre joined Metaboli at the beginning of 2007 as CEO.


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