The first company to launch 3G Radio and branded music services worldwide, Sydus, announced today the launch of its technology across Java and CDMA handsets.

Sydus is a digital entertainment solutions company that works to provide entertainment, like music, for brand advertisers to engage with their targeted audience, through streaming technology. The technology was previously offered on all Symbian and Windows based mobile phones covering approximately 25% of the Asian (ex Japan/Korea) market. Sydus is able, with this new launch, to address all the latest Nokia mobile phones operating on GSM and selected models on CDMA, while also supporting most new Sony-Ericsson, Samsung, and LG devices. The current handset support count is 346 devices for new and current circulation models covering over 80% of GSM new mobile phone market.

“Sydus is a company in relentless pursuit for innovation across all digitally connected platforms. Innovation, scalability and consumer connectivity offered in a simplified manner is in our DNA” said Sydus’ Head of Technology, Mr., Sharvil Nanavati, speaking about the development.

“Our digital entertainment ad platform to advertising brand partners and consumers alike, has been further solidified with our social networking player and the new Java platform. We are extremely delighted to offer more connectivity for our brands and consumers”, added Mr. Saumil Nanavati, President Sydus.

Through its advertising brand partner Bacardi, Sydus is currently offering free streaming music service to mobile operator AIS and its 22 million customer base in Thailand. The service includes latest Thai music from Small Room and Platinum, whilst the international tracks are exclusively provided by Universal Music.

Sydus also has access to music tracks from 139 record labels in India covering 60 years of Bollywood and 12 other languages.

Sydus is currently the only company to offer a unified digital advertising solution, for mobile and social networks such as MySpace, Friendster, Blogs, Hi5 and many others. Social networking is poised to explode in India amongst the youth generation with recent community sites allowing for exchanging of digital preferences, embedding of players into blogs, etc. Youth are now able to listen to music while communicating to their communities via different social websites while at home, or on the go!