To create a powerful new marketing tool for auto dealers called LotConcierge, a provider of streaming video sales solutions, NewStream International, has selected Acuity Mobile's Embedded Mobile Advertising Platform (eMAP). To provide car buyers with detailed information about specific vehicles, sent directly and immediately to their mobile phone, the product relies on Acuity's patented SpotRelevance, the ideal combination of time, location, preference and offer.
The product is specifically designed to help dealers convert sales from the many car buyers who visit dealership lots after hours before deciding whether or not to visit the showroom. As0 much as 75 percent of car buyers browse during off hours as reveals by an industry research.
NewStream plans, with Acuity's patented technology in place that puts participating dealerships within a targeted GPS grid network, to offer dealerships the ability to automatically send a welcome message to lot visitors' mobile phones when they arrive on the lot both after hours and during business hours.David Jacobson, NewStream CEO whose company grew out of the in-showroom retailing business and expanded into digital media explained: "We want to assist car buyers and help dealers locate, identify and pre-sell shoppers while building relationships with these previously untouchable guests, ultimately closing added monthly sales". "We chose Acuity because they offer the only mobile marketing platform that delivers the right content, at the right time and location. Acuity will help NewStream deliver on our vision for the future in automotive marketing with an effective, track-able sales tool that is location aware."
a phone number can be called, for shoppers whose mobile phones do not stream video, to reach experts who will schedule an online presentation via computer. To maximize the sales opportunity for dealers that exist "right under their noses", the services of LotConcierge create a new suite of "intelligent" and location-aware campaigns.
Alan Sultan, Acuity President, commented:
"NewStream is a very sophisticated technology company that did its homework before selecting a mobile marketing partner and we are very excited about the potential of this partnership". "We are well positioned as the smart alternative to managing a mobile marketing presence."
