A self-service online video advertising platform for local businesses, Jivox, announced today that WatchNBuy.com has been named the Jivox June 2008 Advertiser of the Month. The new interactive online shopping service is being recognized for its innovative use of the Jivox online video advertising platform to promote a wide range of consumer products to highly targeted audiences.

Showing videos of products to help consumers make a more informed decision when purchasing an item, WatchNBuy.com is a recently launched San Antonio, Texas-based interactive online shopping service. Enabling consumers to click on items in the videos to buy them, WatchNBuy.com displays original video content of items "in action". A wide range of specialized products such as monogrammed diaper bags, artisan pottery and UV protective clothing for children are featured by the site.

WatchNBuy.com has found that consumers searching for specialized items are generally very motivated to make purchases, but reaching these elusive audiences required WatchNBuy.com to expand the number of opportunities for its promotional content to be viewed by the right buyers. WatchNBuy.com had experimented with a number of online advertising solutions but has been disappointed with the results, as well as poor targeting capabilities and a universal lack of customer service. The pay-for-click pricing models of these online advertising solutions, in addition, generated high costs for WatchNBuy.com's initial campaigns.

WatchNBuy.com, not satisfied with these solutions, employed the Jivox online video advertising platform for a test campaign to promote a company offering a high-quality, low-cost, portable backyard fireplace, MyBackYardFireplace. WatchNBuy.com edited down original video content it created for MyBackYardFireplace to fit the Jivox video ad format and deployed the repurposed content on the Jivox ad network. The company has been pleased with the initial campaign.

Advertisers seeking to connect with specific audiences are given access to highly targeted demographic groups by the wide reach of the Jivox publisher network. The platform also provides an easy tool for loading existing creative content for online video ads to the Jivox advertising network and a pricing model that is ideal for small businesses looking for a cost-effective way to promote products and services.