A global provider of software for Enterprise Marketing Management (EMM), Aprimo, Inc., announced that to make their marketing successes more visible across the organization through streamlined management of all marketing initiatives, Eli Lilly Federal Credit Union (ELFCU) has selected Aprimo.

Aprimo CEO, Bill Godfrey, declared: "ELFCU is an ideal Aprimo Professional customer to take advantage of the flexibility and ease of use we've built into the product for all marketing users." He added: "It is always a pleasure to add a customer who is also a neighbor in Indianapolis."

To have a central application to manage their marketing, ELFCU chose Aprimo Professional. Along with a repository to store their electronic collateral, they needed a solution that could help drive collaborative processes with robust project management and better review/approval processes.

Assistant Vice President Marketing and Business Development for ELFCU, Tom Overton, commented: "We are very pleased with the functionality of the Aprimo application." He adds: "We are in need of the vigorous project management capabilities that can grow with us as we expand our services to the local market. The credit union's creative team has seen exponential growth in the number of projects, coupled with the management of our operations becoming more complex. Aprimo Professional can address these needs and more."

Designed specifically for the marketing team in midmarket companies and departments within larger organizations, Aprimo Professional is a Marketing Resource Management (MRM) solution. Aprimo Professional is designed so companies can get up and running quickly and is delivered as a web-based, on-demand service (Software as a Service).