Bally Technologies, Inc. unveiled its new iVIEW Display Manager at its annual Systems User Conference in Las Vegas this week. This is a significant benefit to gaming operators because they will not have to make any modifications to their existing games or purchase new games to implement this technology across any manufacturer's games. In addition, Bally's technology allows operators to implement new systems features and technology easier and quicker.

    The new technology will allow gaming operators to present systems content on the displays of all manufacturers' gaming machines through the iVIEW processor rather than the game processor, which would require separate regulatory approvals and complex development and integration efforts. With Bally's iVIEW DM, gaming operators will be able to create picture-in-picture capability on the iVIEW display, the main game display, the second game display, or any game display associated with the device.

    iVIEW is a dynamic customer-relationship marketing device capable of cross-promoting everything from gaming promotions to dining outlets and entertainment venues. The full-color interactive LCD touch-screen display is mounted in the slot machine to allow players to review their player’s club points, request a casino host, view entertainment and dining options, or anything else that a casino operator might want to provide.

    "In recent years, significant innovation on gaming floors has come from the associated systems attached to the games," steted Bryan Kelly, Bally's Vice President of Advanced Development. "By taking this approach, we will be able to continue this trend and bring innovation at a faster rate and with less complexity than by going through the game CPU, as is being suggested by some manufacturers. iVIEW DM is also consistent with Bally's strategy of providing an operator-owned Network of the Future that creates a ubiquitous experience, regardless of manufacturer."

    In conjunction with technologies enabled through iVIEW Content Manager and Bally Power Bonusing products displayed through iVIEW DM, gaming operators can choose where on the game they want to display things like player name, session points, jackpots, promotional credits, casino and hotel specials and promotions, and any other systems content. Bally, which has filed a provisional patent application on this technology concept, plans to begin its first live field trials of iVIEW DM with multiple customers as early as September 2008.

    "The most exciting thing for me is that we have been able to demonstrate this capability not only on Bally games, but on other manufacturers' products including IGT and Aristocrat," said Bruce Rowe, Bally's Senior Vice President of Strategy and Business Development.

    "We have been working for over two years with Bally on a common command-and-control capability for the Networked Floor of the Future. While there are new technologies being developed, we feel comfortable that this technology as proven can be deployed on current machines. We agree with this technology approach and look forward to expanding our relationship to bring this solution to market," commented Timothy Parrott, President and Chief Executive Officer of Aristocrat Technologies.