The addition of sales authority and industry luminary Barry Trailer to its Board of Advisors has been announced today by Marketo, lead management firm laser-focused on accelerating the Revenue Revolution it declared last week. Trailer, co-founder of analyst firm CSO Insights and an expert on sales processes and methodologies, will provide strategic guidance as Marketo leads a movement to finally align sales and marketing to drive bottom-line impact. A new product designed to coordinate the actions of sales and marketing throughout the entire lead lifecycle, the addition of sales strategist Trailer to Marketo's Board of Advisors, after last week's unveiling of Marketo Lead Insight for Sales, further demonstrates the company's commitment to drive success for both marketing and sales.
Phil Fernandez, Marketo CEO stated: "As our growth accelerates and we expand to address the needs of both B2B marketing and sales professionals, Barry's guidance will prove invaluable." He adds: "Thanks to his industry experience and work with CSO Insights, Barry knows better than almost anyone just how critical it is to coordinate sales and marketing around a unified revenue process, and we'll rely on his perspective and sales expertise to move the Revenue Revolution forward."
With over 25 years of experience in sales, and prior to co-founding CSO Insights, Trailer held multiple leadership positions at FrontRange Solutions, including president of the GoldMine Division, vice president of strategic initiatives, and vice president of North American Sales for GoldMine Software Corporation. Trailer, previously, was a principal in the consulting firm Trailer Vavricka, Inc, which developed software to provide operational performance metrics to sales reps and their managers. He was a leading associate with Miller-Heiman, Inc. and served as president of Miller-Heiman in 1986 from 1983 to 1991. Trailer is also a published author and has presented to more than ten thousand sales reps and executives at over a hundred companies. Valuable perspective to Marketo's internal team, as well as to its community of customers and partners is brught by his experience.
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