BlawgWorld 2007 Turns Legal Publishing Into History » read source
TechnoLawyer, the popular online network for lawyers and law office administrators, launched BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide, a free eBook with a proprietary design that will turn heads in the legal publishing world. BlawgWorld 2007 enables lawyers to find legal blogs of interest fast. More than 120,000 blogs launch every day, many of them in the legal sector.
Lawyers clearly do not have the time to read every legal blog (blawg). But many blawgs contain excellent content pertaining to their practice of law. BlawgWorld 2007 features a remarkable collection of essays from the legal blogosphere and the 2007 TechnoLawyer Problem/Solution Guide offers a new way for law firms to find answers to management and technology questions.
The first edition of BlawgWorld, released in November 2005, was downloaded more than 45,000 times. The second edition is expected to have an even larger audience because of its wider distribution. "BlawgWorld 2006 was excellent so I'm looking forward to reading the 2007 edition," said Joshua Stein, a partner at Latham & Watkins.
Handpicked by each respective blogger, the essays provide a window into their blawgs, making it easy for lawyers to figure out which ones merit their personal ongoing attention. While it contains high-profile blawgs, BlawgWorld 2007 also includes some niche practice area blawgs including Tom Lamb's Drug Injury Watch, a blawg that keeps the Food and Drug Administration and pharmaceutical companies on their toes. "BlawgWorld is a blogger's best friend so I was happy to participate again," noted Lamb.
Fifty percent larger than its predecessor, BlawgWorld 2007 contains thought-provoking essays from 77 of the most influential blawgs. In the 2007 TechnoLawyer Problem/Solution Guide, a sponsored resource, law firms will find 185 real-life Problems and corresponding Solutions. Written from the point of view of a law firm, each Problem/Solution consists of a question and detailed answer as well as a button that links to a Web page with more information.
The 77 participating vendors had to comply with strict guidelines, such as the prohibition of superlatives, designed to emphasize information over marketing lingo. BlawgWorld 2007 and the 2007 TechnoLawyer Problem/Solution Guide both reside in the same PDF file. From any of the eBook's 345 pages, readers can find anything in just three clicks thanks to the smart navigation system.
"We're fans of any vehicle that exposes legal blogs to a new audience," said David Lat, editor of Above The Law, which quickly has become one of the most popular blawgs since launching in 2006. "BlawgWorld is especially appealing thanks to its viral distribution."
"Although the navigation system seems intuitive, developing it involved a lot of hard work and rough drafts," said editor Sara Skiff. "We believe it's a first of its kind and provides a better experience than the bookmarks found in other eBooks."
TechnoLawyer and the 77 blawgs featured in the eBook each will provide a download link to their respective readers. No registration is required for the download. Those who download a copy will be encouraged to become distributors themselves. BlawgWorld 2007 with TechnoLawyer Problem/Solution Guide is both free and freely distributed.