One of today’s leading email marketing service providers, Blue Sky Factory, announced today that the company has partnered with a leading software-as-a-service company and provider of online conversion solutions for increasing e-commerce sales, Velaro Inc. (http://www.livefluence.com/bsf/ ), to integrate Livefluence chat technology into email marketing campaigns, making the power of communicating with opt-in consumers via their inbox a more interactive, personalized experience.

Allowing businesses to engage online visitors in real-time and create a lasting connection with them at the most critical of times, Blue Sky Factory, by integrating Livefluence functionality into Publicaster™, will offer clients an unparalleled ability to deliver live chat features within email creative. As recipients, direct from their email client, can access live chat features without having to install any special programs such as Java or applets, Livefluence’s live chat technology offers businesses an ideal chat solution.

President of Velaro, Alex Bloom, declared: “Livefluence, as a technology, takes a revolutionary look at online conversions by focusing on the three aspects that effect online businesses the most: learning, engaging and reacting to core consumers." He added: “By deploying our Livefluence live chat features into their Publicaster application, Blue Sky Factory is not only helping their clients to increase online conversions, but also to learn more about what excites their target customers.”

Blue Sky Factory president, Greg Cangialosi, commented: “Engaging the right visitor at the right time is the most critical piece of today’s email marketing puzzle.” He continued: “Essentially, by adding Livefluence technology to our client’s email marketing campaigns, we are enabling our clients to not only send targeted, highly effective HTML creative to the inbox of key constituents, but also to directly communicate with customers, on demand, to help increase sales.”

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