Publicare GmbH, E-mail communications specialist, has launched an innovative new service package for event managers, called C2E (Campaign to Event). From initial contact through to the follow-up phase, the new offering, based on a multi-stage online communications concept, supports interaction with attendees every step of the way.End-to-end communications are enabled by Campaign-to-Event. Identification of potential attendees via response analysis; a personalized process for quick-and-easy registration and cancellation; automatic confirmation and follow-up e-mails; e-mail invitations and reminders; automated registration management and reporting; plus landing pages and event microsites are included in the comprehensive package. C2E services can be selected and combined in line with your specific real-world requirements. Alongside e-mails, the package can handle print invitations.
C2E lets managers and agencies focus on their core planning and organizational tasks. Providing continuous insight into the status of registrations, the package delivers detailed user data in real time. As an example, managers can forward their details to telemarketing, if recipients have browsed the event program, but not yet signed up. Thanks to user-friendly registration and cancellation functionality, C2E also minimizes no-show rates. Allowing capacity planning on the basis of accurate figures, this increases the likelihood of participants who intend to cancel communicating their intentions.
Without an external agency, the flexible, modular design of C2E enables event managers to implement individual communications activities, or even entire processes. Publicare can provide support for any tasks that cannot be handled in-house.
The package also benefits attendees, who can check their status at any time. Invitations, bookings, and cancellations are all stored online. Attendees no longer have to enter data manually, since all communications are personalized, and the relevant forms filled out in advance. This allows them to quickly and easily trigger additional communications - such as registrations, cancellations, or queries - as and when required.
