During the Electronic Signature and Records Association (ESRA) news conference at the National Press Club to update interested media on the latest trends in business and consumer adoption of electronic signatures, AssureSign® LLC's Biometric Electronic Signature Technology is featured in one of 12 case studies unveiled today.

To increase its closing rate for high-risk auto insurance polices from 20 percent to 33 percent, a 65 percent improvement, because agents could close the deal while on the phone, the featured case chronicles how Serenity Insurance of Spokane, Washington, employed AssureSign Electronic Signature Technology. Including increased revenue without increased staff due to higher close ratios and process efficiencies; the elimination of geographic boundaries, which allowed the company to easily expand into new regional markets; and seamless integration with its existing customer capture-and-fulfillment process, Serenity has reaped the benefits of AssureSign e-signatures.

Facilitating the managed processing of documents in an all-digital, high-security environment, AssureSign is a web-hosted service. With digitized electronic signatures that can be matched for authentication in much the same way as a traditional signature, the patent-pending electronic signature software provides forensically identifiable evidence of contractual acceptance.

That's because AssureSign creates a digital representation of the act of signing using a unique encryption process that provides its customers with the utmost protection. Being seamless and immediate, the sequence yields one of the most comprehensive service-based, electronic, hand-written signatures on the market today.

To permit AssureSign users to easily integrate the technology into their existing business processes, AssureSign LLC, in addition to its unique biometric technology, employs its recently launched DocumentNOW™ XML Interface Facility. AssureSign customers, with DocumentNOW, submit information digitally for insertion into a document and process the document for signature. In essence, the service allows them to send data over the Internet to manage the submission and data content of an AssureSign document.