The use of technology has turned our lives, and especially our kids' lives into a sedentary cycle that parents, schools and government no longer have a power upon, as kids refuse to change this unhealthy lifestyle that can eventually lead to obesity, diabetes, depression, dyslexia, and ADHD. The rate of these ailments is in continuous growth.
Cathi Lamberti, CEO at Sportwall International, said: "The fitness industry needs a trusted solution that can be implemented quickly and easily. Sportwall's turnkey computer games make you sweat, provide a powerful family attraction and focus on eliminating the issue of too expensive, too difficult to manage, and too much space required."
New members appreciating Fitness clubs have joined them, by promoting their business model with the help of an innovative marketing materials package offered by Sportwall.
Lamberti stated: "There is more to kids' fitness than just buying some extra equipment. The entire business model needs to include some space adjustments, training of staff, and a marketing package that helps to inform the public of the arrival of a kids program. Sportwall provides tried and tested group and individual training lessons. The proven business model and training lessons enable a club's staff to be operating in a day."
This has inspired The International Sports Sciences Association, one of the nation's leading fitness certification companies, to team up with Sportwall to provide installation and training on equipment for facilities at the local level. Sportwall equipment owners will be helped by a select group of ISSA Certified Fitness Trainers. The trainers will help the customers install and use their new products. Fitness clients and members can also be trained by these specialists.
Dr. Sal Arria, co-founder of the ISSA, said: "The potential impact of interactive equipment on the fitness industry, and on youth fitness and the health of our children in particular, is tremendous. The ability to safely and effectively utilize this new technology in training a range of clients will no doubt become a growing necessity for qualified fitness professionals in years to come."
Sportwall will receive a certification course from The International Sports Sciences Association allowing their personal trainers to train fitness clients on each type of Sportwall equipment. The Exergaming certification is anticipated to be available online in late 2008. Sportwall programs help clubs keep their members, because parents are encouraged by their kids' enthusiasm, who come home exhausted, but happy.
Sarah Jones, Regional Fitness Director, Spectrum Health Clubs, stated: "With youth programming being top of mind, we at Spectrum Health Clubs are using Sportwall as a tool to get kids excited about exercise, and to provide them with a great workout experience. We're finding that Sportwall is not only a fantastic option for youth fitness, but our 'young at heart' members are benefiting from the fun as well."
An impact has also been observed at the neurological level by schools. Todd Keating, a P.E. teacher from River Woods Elementary School, said: "Sportwall Training Stations use of multi-sensory stimulation (sight, sound, hearing) to motivate students provides physical activities that positively affect academic brain based learning and make learning fun."
Karen Perry-Kaplan, a P.E. specialist from Schofield Elementary, added: "The Sportwall Training …is well received by elementary students of all ages and levels of skill. Most noticeable was that the less skilled participants got the most encouragement from their team members and showed the most improvement in both skills and attitude. It definitely improved their self esteem and motivated them to work hard and do their best."
Sportwall International, Inc., based in Santa Barbara, CA, was founded in 1990 to develop, manufacture and market advanced interactive fitness systems for people of all ages. Sportwall provides full turnkey individual and group training systems packaged with programs for cardiovascular, neurological efficiency, speed/agility, and motor skills training.
For more information on Sportwall International or the International Sports Sciences Association, please visit www.sportwall.com or www.issaonline.com .