The leader in traffic quality management solutions for the online advertising industry, Anchor Intelligence, Inc., announced today the launch of a click and impression scoring system that enables ad networks to identify their best and worst performing traffic in real time, called ClearMark. ClearMark, combining cutting edge data processing techniques with patent pending analytics, deconstructs each traffic event into over one hundred attributes and uses these attributes to score each event on a quality scale.
To enable real time decision making and traffic optimization, ClearMark is the first system that integrates with any ad network's existing web servers, billing systems, and reporting systems. ClearMark provides networks with a detailed profile of each traffic event, and aggregates this data across a multitude of dimensions. This allows ad networks to achieve an unprecedented level of visibility into their traffic quality and make informed decisions about distributing and syndicating ad inventory, billing and complaint resolution, vetting new publishers, and quality-based pricing. Networks can improve quality over time to provide more value for their advertisers, with ClearMark, and can determine from where their best and worst traffic originates.
By leveraging data from the Anchor Intelligence network which monitors malicious activity across the web and identifies compromised machines, ClearMark, in addition, adapts to the changing environment of online threats. ClearMark, by using this data in its scoring algorithms, remains at the forefront of online security and continuously enhances its scoring capabilities.
according to co-founder and CEO of Anchor Intelligence, Ken Miller:
"Ad networks face an increasingly complex environment of distributed threats, click fraud attacks and traffic boosting from a wide range of perpetrators". "ClearMark enables ad networks to stay on top of these threats so that they can focus on what they do best: serving the right ads to the right users at the right time."
