The digital imaging authority (http://www.lyra.com ), Lyra Research, will host a live Webcast called "The 411 on MFP/Copier Usage Trends" on Tuesday, April 29, 2008, at 12 p.m. eastern daylight time (4 p.m. or 16:00 UTC). Lyra discovered, in a recent analysis of usage data collected from more than 65,000 copiers, MFPs, and printers currently in use in small, medium, and large-size businesses in North America, several major findings that challenge established industry perceptions. The upcoming Webcast will spotlight several expected and unexpected trends through in-depth discussion and analysis, as well as a question-and-answer segment.
Gathered from hundreds of companies throughout North America, Lyra's Webcast findings are based on an analysis of printing patterns that our Office Print Monitor (OPM) service. Powered by PrintFleet, OPM is a Lyra information service that combines real-time, real-world corporate printing data with strategic analysis and insight to provide copier, MFP, and printer vendors with the information they need to evaluate and track changing printing patterns in office environments.
CEO and executive vice president of Lyra Research, Frank Stefansson, and industry analyst and program manager for laser consumables, Cortney Kasuba, will present the Webcast, which, despite a noticeable increase in spending on color printing devices such as copiers, single-function printers, and MFPs, will explore why business users continue to favor monochrome printing.
From more than 65,000 copiers, MFPs, and printers installed in nearly 1,800 corporations throughout North America, Lyra has been gathering OPM-related data (number of pages printed, coverage, color versus monochrome, etc.). OPM tracked, in March 2008 alone, 258 million total pages printed; 33 million pages printed through color devices; and 16 million pages printed in color. Lyra has developed, by accessing the data directly from printer peripherals rather than surveying office users, an innovative and highly accurate picture of how office imaging devices are actually used in the enterprise environment.