LapWorks™ Inc. launched, in a bid to brighten the traditionally gray PC and laptop accessories market, the first eight in its new line of colorful printed Laptop Desk Futura™ laptop coolers. Polling its customers and offering one or more new option every month throughout 2008, LapWorks plans to expand the program with a variety of colors and patterns. Initially in four solids and four patterns, the colorful Laptop Desk Futuras are available from LapWorks for $49.95:
* Bustin’ Blue
* Deep Red
* Tempting Teal
* Largely Leopard
* Jungle Camou
* Passion Pink
* Red Marble
* Desert CamouFinal touches on their laptop cooler, such as matte or semi-gloss finish, and black or translucent no-slip rubber pads. Order turnaround time is approximately five business days, can be chosen by customers.
LapWorks’ president, Jose Calero, said: “We wanted people to have some fun without having to shell out big bucks”. “So we searched for a top quality graphic process that wouldn’t price us out of the ballpark.”
A final coat of matte or semi-gloss acrylic further protects the colored surface, because the UV-cured ink has a similar hardness to automotive paint.
To give each Futura a finished look, finally, LapWorks air-brushes the outside edges with automotive-grade paint to match the printing. Leaving the ¼ -inch curved outer edges of the Futura with only a smattering of ink, this is necessary because the ink jets spray downward only.
LapWorks is offering its customers a two-week window to inspect the product and return it, unused and in original packaging, for a full refund if it isn’t to their liking, because each Futura is custom-made.LapWorks will also accept, in the coming months, $69.95 custom printing orders if customers provide a high-resolution 300 dpi image in CMYK at 12” wide by 22” long.
The Laptop Desk Futura’s dual-purpose design provides, like its Laptop Desk 2.0 and UltraLite siblings, an ergonomically-sound workspace across the lap, and folds into a wedge-shaped stand for desk use. An oval-shaped burst pattern differentiates the Futura design, which comes standard in ‘gun-metal’ gray for $29.95.
LapWorks plans to announce shortly a snap-on MouzPad to expand the Futura’s mousing area, for customers who prefer an external mouse when using a laptop on their lap.
Speech I/O (recognition and prompts) will be included by Sensory, Inc. and Foxlink Group in Bluetooth products as a Voice User Interface (VUI). The Bluetooth headset will be the main preoccupation of the two companies in order to create, mono and stereo headsets and hands-free car kit products. The purpose is to obtain complete speech control and safety for these devices, especially to ensure safe driving for those who use them.
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