AMD announced today the availability of three new AMD Phenom™ X3 triple-core processors that, when combined with the AMD 780 series chipset, can give consumers a full HD experience and visually stunning gaming and digital performance. AMD Phenom X3 processors, as the world’s only triple-core x86 processor, can bring multicore technology to a broader audience in search of desktop processors that easily handle today’s multi-threaded digital entertainment workloads.

The proliferation of digital media devices and entertainment changes the way consumers use PCs and creates stronger demand on the processing and graphics capabilities. When purchasing a PC, two of the biggest determinants of the user experience are graphics and processors, with consumers weighing trade-offs. With balanced platforms that enable the Ultimate Visual Experience complete with scalability and great value, AMD solution-based PCs can free consumers from this dilemma.

AMD director of Product and Brand Management, Leslie Sobon, said: “In today’s market customers are too often forced to weigh the benefits of one component over another while sifting through one-sided marketing claims”. “AMD is the only company in the world that is able to deliver a balanced platform solution without compromising performance, delivering a thrilling visual experience and powerful multi-threaded application performance.”

While providing platform differentiation to meet the varying demands of their end-users, AMD solution-based desktop platforms allow channel partners flexibility and choice. With AMD Phenom X3 processors and AMD 780G chipsets; AMD has unique mainstream value, because platforms based on this solution can deliver the processing and visual performance users have historically received only in higher end systems. Delivering the ultimate gaming and digital media entertainment experience, the addition of ATI Radeon™ graphics processors enables a range of compelling, premium desktop offerings. By harnessing the power of both the ATI discrete graphics card and the motherboard’s AMD 780G integrated graphics for outstanding performance and value, ATI Hybrid Graphics Technology can accelerate performance.