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Control of Political Ads on TV Seized by Citizens

Category: Internet
Published: 04/30/2008, 08:13
Editor: Catalin Buda

Via email and through various social networks, individuals can already share their favorite political videos on YouTube. Now, technology empowers citizens to have even greater reach and political influence. For individual citizens to make their political views widely known as they select ads of their choice to air on local television, SaysMe TV (http://www.SaysMe.TV ) makes it easy and affordable.

Aa partnership that allows individual consumers to run their own TV advertisements in support of political candidates and issues near and dear to them was jointly announced by SaysMe, Inc. and Visible World. Allowing consumers to select an ad from the SaysMe web site and seamlessly deliver the ad to local cable providers and broadcast stations in most major U.S. markets, over the past year the companies have forged an alliance that combines SaysMe's viral, e-commerce, and FEC filing web technologies with Visible World's dynamic video customization technology.

SaysMe, timing its debut to the highly polarized 2008 elections, empowers people to seize control of the airwaves. Everyone has the power to purchase TV ads, in some cases for as little as $25, rather than passively writing a check for a candidate or issue. To select a political or issue TV ad of their choice, choose what network and market they want it to air on, and have the ad automatically customized to feature their name, any interested citizen can now simply point and click.

Co-Founder and CEO, SaysMe, Lisa Eisenpresser, says: "Attaching one's name at the end of a spot lets people proudly voice their opinions to their neighbors or take credit for trying to influence voters in battleground states. Instead of having a campaign contribution in someone else's hands, now you get to choose your own message, network and target market". "Partnering with Visible World on SaysMe.TV has been a dream come true. Our technical teams have put in a great effort to meld technologies and make the consumer's job extremely easy – point, click and change the World."

"The SaysMe folks are truly visionary. SaysMe could literally change the face of local and national politics as individual citizens take on a more proactive role with great potential impact", added President of Visible World, Tara Walpert.



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