McGraw-Hill Construction announced the launch of Network Express. Network Express now provides easy integration of this content directly into any CRM system. It enables front-line sales personnel to quickly identify and prioritize people, companies, and projects of interest.
Network Express provides comprehensive project information from the industry-leading McGraw-Hill Construction Network, built on the Dodge database, for easy and flexible integration with CRM systems. The service also offers company data that has been cleansed of duplication, as well as leads generated from the McGraw-Hill Construction Sweets Network, media sites, and Target Leads/Spec Alerts.
"Many leading companies in the design and construction industry are increasingly investing in CRM systems to help their sales and marketing teams focus their efforts and identify and pursue the best opportunities. A CRM system is a great starting point, but to be successful you have to fill it with prospects and promising sales leads. That's what Network Express will do," stated Potoula Chresomales, vice president of marketing and product development for McGraw-Hill Construction. "Network Express provides a daily feed of our construction leads from the McGraw-Hill Construction Network directly and seamlessly into any CRM system. Network Express will turbo-charge a company's CRM investment," she added.
SSO security system is built to handle security by providing secure user authentication after user registration. It provides its services mainly through two interfaces: Web Page Interface (WPI) i.e., Client User Interface (UI) and Web Service Interface (WSI) i.e., Client Application Interface (CAI). All users are required to first establish an account with SSO, i.e. register with SSO. We will first explore how this is done using WPI and later explore WSI. McGraw-Hill also uses the Dodge database to pre-qualify users of the Sweets Network, building product information, to provide a broader range of leads that support the full spectrum of its clients' sales and marketing activities.
Ms. Chresomales went on saying that, "We have worked very closely with our customers to understand how they work, the tools they use, and the approaches they take. Day-in-the-life market research techniques are helping us learn to walk in their shoes. With our strategic partners, we are embedding our rich content directly into the workflow tools that our customers use on a daily basis. Enabling CRM integration is one element of that strategy. We are pursuing similar integrations with leading document management systems, project management systems, architect workflow tools and other applications that are at the heart of our industry."
