A leading seller of MP3 players in the United States, SanDisk Corporation, announced today that the company will promote DRM-free music from more than 50 new and emerging artists on a microSD card. This U.S.-based program helps launch the new 8GB (gigabyte)1 Sansa Fuze MP3 player, and is the first of its kind to use microSD cards. The “Sansa Sessions” microSD card is comprised of a collection of pop, rock, and hip hop songs, music videos, and photos from more than 30 labels. Featured artists include Ladytron, All Time Low, Nada Surf, Magnet, Of Montreal and The Coup.
Matt Lunsford, co-president, Polyvinyl Record Co., which represents Of Montreal and other artists featured on the card said: “The Sansa Sessions microSD card is an innovative medium for music distribution, and great exposure for our artists”. “This promotion benefits all involved, aligning the interests of the musician, label and consumer. We look forward to doing more together.”
A LA-based entertainment and music marketing agency, NonStop Riot, selected and licensed the 50+ tracks for the Sansa Sessions program. SanDisk is currently working with NonStop Riot to create its content strategy and develop relationships with innovative labels and artists to distribute music on devices and flash memory cards.
A microSD card, roughly the size of a fingernail, is reminiscent of the CD but much smaller. Using this card, music lovers can carry thousands of songs, videos and photos in their pocket – and easily transport content from a Sansa music player to a PDA, PC, mobile phone and even an automobile.
U.S.-based music lovers who purchase the 8GB Sansa Fuze player will have, for a limited time, the opportunity to redeem a promotional offer inside their box to receive the exclusive Sansa Sessions music sampler on a pre-loaded microSD card. More information can be found at http://www.sandisk.com/promofuze .
The new flash-based Sansa Fuze announced last week, rounds out the Sansa product family, joining the tiny Sansa Clip and video-centric Sansa View. The Sansa audio/video line offers consumers highly affordable, yet fun and fashionable music players loaded with appealing extra features.
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