One of the fastest growing technology companies in the country, ReadyTalk, launched its web conferencing event manager last week. The event manager improves the end-to-end management of high-touch audio and web conferences. The company is allowed by ReadyTalk's new release to continue its strong growth in the event space and to continue to differentiate itself within the web conferencing marketplace.

ReadyTalk's customers are allowed by the event manager to schedule an event in advance, collect registrations from prospective attendees, and send customized invitation emails, track registration and attendance, as well as conduct post-event surveys all as a complimentary part of their existing web conferencing service.

According to CEO of ReadyTalk, Dan King, this gives ReadyTalk a competitive advantage: "At ReadyTalk, we focus on building products that are simple and streamlined allowing our customers to be successful in their work. Including the event manager as part of our core offering is a natural extension of this philosophy. Our customers have continued to request tools that let them better conduct their formal events and we feel that the event manager is a simple way to give them the enhanced capabilities they've requested."

The are numerous applications for the event manager. Many marketing departments conduct large web events presented by expert speakers as part of their lead-generation initiatives. Web events can, additionally, be used to establish thought leadership and educate the public about a company's products or services. ReadyTalk's event manager gives customers a single interface to manage all of the moving parts of their events.

"Our event manager allows our customers to manage the minute details of a web event. From speaker photos and bios, to setting up the registration page and conducting post-event surveys, the service organizes it all for you. When integrated with our audio conferencing, there is no other offering like it in the market" states Vice President of ReadyTalk, Scott King.