The global market leader in On-Device Portal (ODP) applications, SurfKitchen, announced today that it has been selected by Cincinnati Bell Wireless (CBW) to support CBW’s new mobile data services portal, MyPhone. CBW’s MyPhone, using SurfKitchen’s ODP platform, will greatly enhance mobile data delivery and consumption by providing a simple and compelling user experience.

CBW, a division of Cincinnati Bell Inc., a provider of integrated communications solutions-including local, long distance, Internet, data, and wireless services, will reinforce its commitment to innovation by becoming the first carrier in North America to launch SurfKitchen’s software. Delivering a fully branded user experience incorporating digital content, information services and native handset features on a single, intuitive and visually engaging interface, SurfKitchen will power CBW’s new MyPhone portal. MyPhone, to be unveiled later this week, will let subscribers enjoy easier and faster access to relevant and fresh mobile content and premium SMS services. MyPhone will also provide an advertising platform for Cincinnati Bell to promote its portfolio of communication services such as its consumer broadband service, ZoomTown.

General manager of Consumer Wireless for Cincinnati Bell, Eric Schimpf, said: “We wanted to bring our mobile data services to life through an enhanced and engaging user experience”. “SurfKitchen’s proven results with carriers across the world made it the perfect choice. Their experience and insight has changed the way we look at delivering mobile content services, and we can’t wait for our customers to get their hands on MyPhone.”

MyPhone will be available to new and existing CBW subscribers. Existing users will be able to access MyPhone from a link on the CBW WAP deck and install it via a free Over-the-Air download later this week. MyPhone will also be pre-installed on new Java feature phones and introduced on new Smartphones later this year.

Chief executive officer at SurfKitchen, Michel Quazza,  said: “We are very pleased to expand our global customer base with our first U.S. customer launch”. “Cincinnati Bell Wireless has a history of being first to market with new and innovative mobile services and we see huge potential for ODP technologies in North America. This follows a broader global trend, as carriers across the world focus on technologies that can improve the user experience and make the promise of mobile data services a reality.”

CBW joins SurfKitchen customers including global tier one mobile operators such as Orange Group, Telstra, Maxis, Telefonica Moviles Espana, Etisalat and Saudi Telecom, that have deployed SurfKitchen’s mobile solutions to deliver a compelling user experience across mobile data services.