Aimed at the 13 years plus demographic, SmallWorlds, "The best online interactive experience currently on the web", as called by Mark Szulc of Adobe, is a new browser-based, free-to-play virtual world. Sitting at the intersection of web2.0, social networking, and entertainment, it wraps them all into a virtual world environment that breaks significant new ground in accessibility.
SmallWorlds is the first web-accessible, casual virtual world which is designed for mass market appeal. Preventing them from breaking through niche markets to appeal to a broad demographic, online virtual worlds have traditionally been impeded by a number of factors. These include difficulty in navigating and finding things to do in the world, complicated and intimidating user interfaces, the need to download and install the application, and limited options to customize the world and their experience without a sophisticated level of computer expertise.
Bringing the very best in accessibility and interaction design from the Web2.0 era, SmallWorlds breaks through these limitations. Available to anyone and everyone from 13 to 103, SmallWorlds makes the richness of a multi-dimensional social and entertainment experience.
From the ground up, SmallWorlds has been built as a "first class citizen" of the web. The equivalent of a traditional 2D webpage, in the 3D world of SmallWorlds, is a 3D space, and just like any web page, each 3D space has its own URL. By simply instant-messaging or emailing their friends the URL of their customized space, perhaps to play a multiplayer game or together watch a funny YouTube video they have just found, this means that SmallWorlds users are easily able to invite their friends into the room they have created.
The way it incorporates and integrates the best features of web2.0, si one of the unique innovations of SmallWorlds. Users furnish their 3D space with Flickr posters and picture frames, YouTube TVs, and configurable music players. SmallWorlds, unlike enjoying computer media alone, uses its "Social Interplay Engine" to enable friends to share favorite music, videos, images and widgets, together - in real-time.
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