The MP3 player from Electric Pocket that has had BlackBerry users buzzing, FlipSide, is now available to users of Windows Mobile devices such as the Treo 700xw, Ace, Mogul, and Blackjack. Is its iPhone-like interface that allows users to visually "swoosh" through their music quickly and easily is the feature that has made FlipSide such an instant hit among BlackBerry users.

With FlipSide, navigating through music and selecting tunes is a simple process: scroll through the Album Covers, or flick through them using your finger on the screen, then click on the navigation button to open up a vertical list of the tracks. While the navigation button is used to scroll either left or right to either fast forward or rewind within a song, the spacebar is used to start, pause and skip songs.

Altough FlipSide comes with the features expected of any MP3 player, the feature that gets the most buzz is the attractive user interface that makes FlipSide both visually enjoyable and very easy to use. Its ability to "swoosh" through the full-color cover art of an entire music collection within seconds using the navigation control button makes FlipSide stand-out as both a simple and fun MP3 player. To provide biographies of the artists, recommendations for similar artists and more, FlipSide downloads and displays the cover art of each album and even links to FlipSide Extras.

FlipSide for Windows Mobile plays music stored on memory cards in WMA & MP3 formats.