The Elemental Know-How blog, launched today as a resource for executives and professionals who conduct business online, aims to provide information and discussions on the use and application of IP Intelligence.The Elemental Know-How blog is sponsored by the leading provider of IP Intelligence solutions, Digital Element. The blog will offer a mix of news, commentary, tips, industry insight and opinion in an approach to help companies learn to harness the data contained in an IP address to customize and deliver Web content to support both their marketing and business objectives.
Executive vice president, Digital Element, Rob Friedman, will provide most of the commentary, and he hopes industry leaders and experts from the digital content community will help enhance the discussions through their individual perspectives.
Friedman said: "As a pioneer in the IP Intelligence space and more than 10 years of experience with routing technologies, I feel qualified to share some of my thoughts and experiences in hopes to help companies deliver and customize content that is more relevant to their online audiences”. “Through the Elemental Know-How blog, I hope to open constructive, community discussions on the online consumer information available to companies and how they can apply it to enhance both their online and offline business.”
Commentary will focus on the areas of digital broadcasting, content localization, behavioral targeting, digital rights management, mobile advertising, e-commerce, local search, online video and social networks. For the latest commentary, visit the new blog at: http://knowhow.digital-element.net.
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