Gameloft, a publisher and developer of video games for mobile phones, launched its tremendously popular Brain Challenge game to the Xbox LIVE Arcade for the Xbox 360 video game and entertainment system from Microsoft. In addition to Xbox LIVE Arcade, Brain Challenge is available on mobile, iPod, Nintendo DS and PC. This is the first ever multi-platform launch of a casual brand from a mobile game publisher. Each game is specially formatted and adapted to complement each unique platform to ensure the best consumer experience.

    Xbox LIVE Arcade is the premier destination for digitally distributed, high-definition original and classic games. Brain Challenge is the first brain game for Xbox LIVE Arcade and is available now to challenge the skill and intellect of players. With a daily training test that includes 5 mini-games in each category for everyday practice, Brain Challenge is sure to quickly improve your brain health.

    "We at Gameloft have been anticipating this launch since last year and are very excited to finally offer Brain Challenge to the Xbox LIVE Arcade community," said Gonzague de Vallois, senior vice president, publishing, Gameloft "The casual games market has exploded and Xbox LIVE Arcade is at the forefront of that by offering quality games such as Brain Challenge."

    Brain Challenge features 20 mini games divided into 5 categories: Visual, Memory, Logic, Math and Focus. Start a personal and entertaining training program for boosting brain activity without stress, anywhere, anytime, on cell phone. Brain Challenge is a simple, entertaining solution for brain activity maintenance. User-friend interface and intuitive controls make it a game for everyone. The variety and short sessions of mini-games are particularly well-adapted for the active lives of adults and the phone format.

    A long lifespan for daily training without coming across the same exercise twice. Colorful and appealing graphics, as well as a user-friendly interface, definitely make Brain Challenge a likable partner. Brand new, jam-packed exercises within the acclaimed "Brain Challenge" brand for your well-being. A total of 20 brand new exercises covering 5 categories: Memory, Visual, Logic, Math and Focus. Exclusive exercises to help you improve your concentration, even under stressful conditions.

The game also features:
    - Select a personal coach that guides you throughout the game , gives you advice and helps you improve your capacities daily.
    - Online or offline multiplayer modes with up to 4 players. Compete against other players in quizzes coupled with card based gameplay. The card based multiplayer is completely exclusive to Xbox LIVE Arcade.
    - Stress mode, features multitasking and other challenges which help to improve your brain's coping skills during stressful situations

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