To improve key landing pages on their e-commerce Web site, users of Early Impact's shopping cart software can now easily take advantage of Google's optimization service.

Publisher of the ProductCart line of shopping cart software, Early Impact, released today an update for its e-commerce software that makes it easy for a ProductCart-powered Web store to take advantage of Google Website Optimizer.

Used by thousands of Internet merchants, ProductCart is a popular shopping cart program. To dynamically serve different variations of content on key landing pages, such as the store's home page, the new features will help these merchants use Google Website Optimizer. Reducing the bounce rate on those pages, and improving the overall conversion rate for their Internet store, merchants will then be able to measure what works best.

Google Website Optimizer, for example, is being used by Early Impact to display a different headline and main banner on the company's e-commerce software store home page (visit the page with different browsers to see different versions).

CEO of Early Impact, Massimo Arrigoni, said: "Knowing what combination of content works best on your e-commerce Web site's home page is information all store managers would like to have". "Google Website Optimizer can take a lot of the guess work out of the equation, and now it's really easy for ProductCart users to take advantage of it."

Free of charge to ProductCart users, the ProductCart storefront pages edited for use with Google Website Optimizer are available immediately.