Mad Catz Interactive, Inc. announced the release of the Xbox 360 HDMI Conversion Kit, a revolutionary new accessory designed to allow owners of the Xbox 360 console to connect directly to any standard HDMI input on their TV's or displays and enjoy true High-Definition digital video and audio for gaming and movie playback. Compatible with all Xbox 360 consoles not equipped with HDMI connectors; the HDMI Conversion Kit is expected to be available across United States in late January 2008 for an SRP of $89.99.  

    The HDMI Conversion Kit connects easily and safely to the 'AV Output' located on the rear of the console and utilizing advanced microprocessor technology, converts the analogue signal to a digital HDMI stream, outputting all popular HD resolutions up to and including 1080p and compatible with the HDMI 1.3 standard. Xbox takes you way beyond ordinary entertainment. Are you ready to redefine the way you play? Games, movies, music, and more … Xbox lets you share good times with friends and take on competition from around the world.

    "HDMI is widely recognized as the connection standard for the High-Definition age in which we live, delivering unsurpassed visual and audio quality. However, millions of Xbox 360 consoles are not equipped with an HDMI output and owners are unable to take advantage of the benefits an all digital connection provides. Mad Catz' Xbox 360 HDMI Conversion Kit provides gamers with a digital video and audio solution that we believe will be embraced by owners of HD-TV's and those who demand the best from their entertainment,” stated Darren Richardson, President and Chief Executive Officer of Mad Catz.

    Furthermore, the HDMI Conversion Kit has been engineered to carry full multi-channel Digital Audio through the HDMI cable directly to compatible TV's, eliminating the need for multiple video and audio connections. Should users wish to output digital audio to an alternative source, a separate Digital Audio Output has been built in to the device and using the Digital Optical Cable provided, offers users flexibility to connect however they choose. With all necessary cables needed supplied in the box, the HDMI Conversion Kit is a true 'one-stop solution' to an all digital experience.

    Darren went on saying: ”With breakthrough, innovative products such as this, Mad Catz continues to demonstrate its commitment to enhancing all areas of gaming and we look forward to introducing Xbox 360 owners everywhere to the all digital revolution,"

    Mad Catz has looked at ways to help gamers Play Better. From consoles to pocket games, Mad Catz has produced accessories that show our distaste in mediocrity while highlighting our infusion of innovation with our own unique, stylistic design. Being gamers ourselves, creating cutting-edge designs and technology is not only our business, it's our passion.