HP introduced a breakthrough printing technology, new web-based printing services, an expanded portfolio of printers and imaging products, and a host of alliances and relationships that serve the growing markets outlined in the company's Print 2.0 strategy. HP's Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and extending HP's digital content creation and publishing platforms across all customer segments.

    “Today we're igniting growth across every single part of our business and introducing market imaging and printing solutions for consumers, small and medium businesses, the graphic arts community and enterprise customers,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “With Print 2.0, we're leveraging the power of the web as a gateway for our customers to communicate, collaborate and publish their content in ways they could not before.”

Powering Print 2.0 - “What do you have to say?”
    To engage customers with Print 2.0, HP launched its largest, global interactive marketing campaign to date. The “What do you have to say?” campaign helps customers express themselves with online tools to easily mash, create and publish digital content in new, exciting ways. The campaign opened with three web-based “achiever” experiences designed to inspire and empower customers with exclusive printable content. People can combine their personal content with free designs inspired by Gwen Stefani's Harajuku Lovers line and print greeting cards, CD labels, fun paper dolls and more.

    Leveraging HP's Tabblo technology, fans also can mash up their photos and text into a book of exclusive pictures from Stefani's current Sweet Escape tour. Small to medium-size businesses will find tools to build their brand at hp.com/burton and also free customizable templates to print business cards, letterhead and brochures based on Paula Scher's unique designs at hp.com/paula. For each site, people can easily print customized content at home, at work and eventually via a network of print service providers.

Next-generation digital printing platform
    HP introduced HP Scitex X2 printhead technology, the company's first piezoelectric printhead, which increases print speeds and lowers the cost of printing for high-volume commercial markets. HP leveraged its thermal inkjet expertise and manufacturing to design and produce the technology, which will first debut on the HP Scitex XL2200 Industrial Wide-Format Printer. This new technology will deliver unmatched quality for commercial and industrial printers and enable these customers to offer new printing services to grow their businesses.

Enabling easier web printing
Highlights include:
    - Snapfish has been selected by Microsoft to provide online printing capabilities for customers of Windows Live Spaces, part of the Windows Live suite of services. Through this alliance, Snapfish and Spaces customers get the best of both worlds - all the community sharing features in Spaces combined with Snapfish's superb online printing capabilities.
    - Flickr plans to integrate HP's Tabblo technology with its site this fall to help members create highly customized print “products” such as photo books, collages and photo cubes. Flickr members will have the option of repurposing their photos for quick and convenient home printing or ordering their own high-quality book or poster through a service provider that uses the latest HP Indigo digital press technology for offset-quality professional results.
    - The HP Yahoo! Printing Toolbar gives users “one click” access to free online classes, printing tips, creative projects, customer support and special offers as well as the ability to download the HP SmartWeb Printing utility, which makes it easier to print from the web.
    - Additionally, the company unveiled the HP Print It! button, a visual cue to web surfers everywhere that a superior printing experience is available - thanks to free HP technologies like the Tabblo Print Toolkit. When users click the HP Print It! button, they can expect an attractively formatted document designed for printing - with content that is relevant, organized and positioned in a way that maximizes space on the page and minimizes waste.