iMagicLab, the nation’s fastest growing Customer Relationship Management (CRM), Internet sales and Inventory software system for automobile dealers, is pleased to announce that it has again enhanced its customer’s data security with the addition of new Extended Validation SSL certificates across its extensive platform.

    DealerCRM reporting provides you with all the information you need to effectively evaluate the performance of your dealership. We have included all of the standard reporting you would expect from an innovative tool like DealerCRM and have even built-in the ability for you to run and save your own custom reports. DealerCRM's Management Dashboard allows decision-makers to see a snapshot of the most important daily metrics with one click. Now you can keep an eye on the performance of the lot, without having to stare out the showroom glass or climb the sales tower.

    In addition to the many proprietary data protection devices employed by iMagicLab, the addition of this new military-strength encryption will visually notify each dealership that their secure connection is in place before allowing any data entry.

    Simple yet advanced, DealerCRM offers quick and easy access to the information you need about your dealership. Add customers in a couple simple steps by using our Drivers License Scanning integration in Kiosk Mode or log your floor traffic in a few quick clicks. We know that you don't have time to stare at a computer screen all day, so we make it effortless to add customers, access reporting, update inventory, send email, print reports and everything else your dealership demands of DealerCRM.

    With the proliferation of phishing scams and the easy availability of packet sniffers, any data input to local servers or to online systems has become risky. Dealers never really know for sure that they are connected to the right server or even if they are connected to their vendor at all.

    Extended Validation SSL Certificates give high security Web browsers information to clearly identify that users are connected to iMagicLab’s data centers. For example, if you use Microsoft Internet Explorer 7 and login to iMagicLab’s Customer Relationship Management tool the URL address bar will turn green to let you know your data is safe to input and that you have a secure connection.

    “Over the last three years iMagicLab has been adding security protections and constantly looking for new technologies to safeguard the data we have been entrusted with. EV SSL Certificates are not the end all solution but we believe they are a giant step in securing the dealership,” said Richard Keith Latman, iMagicLab’s Chief Executive Officer “Most fraud and data loss occurs at the dealership through old server-based systems and careless data exchanges online. Security doesn’t need to be hard and with the visual queue of a green address bar we believe

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