Walt & Company, experts in communicating the benefits of advanced products and technologies, announced that it has been selected by GoldSpot Media as its public relations agency of record. Headquartered in Sunnyvale, Calif., GoldSpot Media has developed the first dynamic ad-serving solution for mobile carriers designed to maximize advertising revenue and jump-start mass-market adoption of mobile broadcast TV.


    Walt & Company will provide GoldSpot Media with a comprehensive public relations program to promote its innovative solution, including strategic corporate and product positioning, global editor/analyst/social media communications, tradeshow programs, and other communications support activities. GoldSpot's dynamic ad-insertion product suite adapts the proven inventory-sharing business model used successfully in the cable TV market, and optimizes it for the highly personal and portable mobile communications market.


    Walt & Company builds high-impact market awareness for technology and financial services companies. Our experienced professionals combine industry knowledge and media contacts with personal integrity and creative thinking to help our clients achieve their business objectives. From start-ups to global leaders, Walt & Company has built its reputation on delivering results - on time and on budget.


    "We are thrilled to be working with GoldSpot Media," stated Robert Walt, president, Walt & Company. "As the universe of mobile communications devices grows larger and increasingly capable, the need for a comprehensive mobile TV advertising management solution - the GoldSpot solution - becomes paramount."


    It can provide mobile carriers with highly-targeted, non-intrusive ad delivery based on an individual's demographic information, behavioral patterns, context, and location. Walt & Company clients range from innovative startups to trans-IPO companies to some of the largest technology and financial services companies in the world. By design, we work with companies representing a broad variety of complex products and technologies, from semiconductors and security to enterprise systems and software to consumer electronics and variable annuities.