At their beginnings, Lasting Lingerie wanted to sell lingerie to their customers. Their purpose was to be more than a store that sold lingerie; they wanted to inspire their customers to create lasting memories with their purchases and set off to create ideas to help them do so.
This small idea has turned Lasting Lingerie into an information portal for the lingerie-loving public. Lasting Lingerie began to create the lingerie podcast with Lacy and Luca to share their knowledge, offer advice, read customer's stories and so much more. The new podcast can be summed up as part tips and advice, part romantic stories, part comedy banter, part reviews and specials, with a lot of lingerie.
Each podcast is a gathering of information on the Lasting Lingerie website that is hosted by Luca and Lacy Lovell. It includes an overview of the show and a reading of one of the personal stories from the "Lasting Memories" section of the site. Here, people that have purchased lingerie are invited to share the way they created a lasting memory with their purchase. The podcast typically covers an advice article from the blog that is discussed further by Lacy and Luca. The show has a Q&A session including questions visitors have sent in the previous week through email and a submission form on the website.
"We like to be accessible to the public and Lacy and I talk to customers every single day about lingerie from how to choose lingerie as a gift to what type of bustier might like look best on a plus size lady" said the spokesman for Lasting Lingerie, Luca Lovell. "Lacy and I decided that it would be a great idea to take the questions we get and answer them in a format everyone has access to like a podcast," he concludes.
"We enjoy coming up with ways to communicate with our customers", added Luca, "We want everyone to enjoy their shopping experience with us, learn about lingerie and get inspired to create their own lasting memories". For this reason, Lasting Lingerie continues to be the "different kind of lingerie store" and the community atmosphere they have created is designed to make every customer feel welcome and comfortable purchasing lingerie.
"When Lacy and I mentioned to people we were thinking of doing a podcast about lingerie, a lot of people said it was too racy of a subject but Lacy is putting on lingerie in our podcast shows, not taking it off. We're passionate about sharing information and we know people may have questions they are too shy to ask and we wanted to especially reach those people and make them comfortable with the subject of lingerie while trying to make it fun. We hope to make the podcast fun and entertaining with a sexy and fun banter that only a husband and wife can achieve." says Luca.