Attensa, Inc., the developer of RSS software for Enterprise 2.0 introduced new enterprise RSS feed readers for Windows, Mac and Microsoft Outlook. Priorities are constantly refined as the continuous stream of user attention is processed. Enterprise RSS users can choose how they want subscriptions and articles presented. Attensa feed readers handle secure feeds with authentication credentials to insure critical information is only being read by the people authorized to receive it.

    The three new Attensa feed readers are built using consistent AttentionStream technologies, architecture and user experience to provide business users with a complete set of tools for receiving, managing and reading critical business information delivered through RSS, Atom and XML web feeds. Attensa's unique AttentionStream Learning Engine observes and learns from the user's feed and article reading behaviors and works on the principle that past and present actions predict future behavior.

    Attensa's enterprise RSS feed readers for Windows, Mac and Microsoft Outlook can be downloaded at no charge immediately from the Attensa Web site The new Attensa feed readers are designed specifically for enterprise RSS use. Feature sets and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of knowledge workers are using Attensa feed readers today.

    Choice of "River of News" views including AttentionStream view that automatically pulls articles that are most important to the forefront of the user's attention. Deep analytics of article content are matched to a personalization system that automatically prioritizes and recommends new articles that will be of interest to the reader.

    Subscriptions can be displayed in a "River of News" view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to. This ongoing analysis of AttentionStream data includes the time and frequency that feeds are accessed, and analyzes which articles are read, deleted and ignored. Attensa displays feeds in a prioritized list based on the likelihood that they will be of interest to the reader.

    The Attensa Feed Server channels feeds to users and groups behind the firewall and makes it easy to create a secure, managed, scalable enterprise RSS feed environment. Attensa's unique AttentionStream synchronization ties the server, desktop, web, instant messaging and mobile RSS reader clients together so articles read, filed and deleted are continuously up to date. Consistent user experience and updated interface makes managing and reading feeds easy while simplifying training

    Feeds can be filtered to strip out potentially malicious attachments and scripting. Articles can be easily edited republished to internal or external blogs including Blogger, LiveJournal, TypePad, Windows Live Spaces,and WordPress. Writer supports Really Simple Discoverability (RDS), the Metaweblog API, and the Movable Type API.

Other Attensa enterprise RSS feed reading productivity features include:
    Powerful automated persistent search tools search across 18 Web and blog search engines and continuously deliver relevant information as soon as it is published.
    Automatically find, preview and add RSS feeds from toolbars in Internet Explorer and Firefox
    Create, import and export custom reading lists (OPML files)
    Keep RSS feeds and articles organized with tagging and categories. Attensa tags can now be imported and exported.
    Secure connectivity to internal and external enterprise 2.0 Web feeds and AttentionStream reporting with the Attensa Feed Server
    Easily play audio and video content directly in the River of News
    Built-in Pod Catcher automatically downloads podcasts, audio and video attachments and puts them in a clearly labeled playlists in Windows Media Player or iTunes.
    Desktop Alert toaster allows users to track fast breaking business information
    Security enhancements - users can now disable scripting within feed articles.