When MobileDemand® contacted the Internet Marketing Group, they were a successful growing company looking for big results.

The players in the rugged tablet pc market have big names and even deeper pockets (Dell, Panasonic, and General Dynamics just to name a few), altough isn't as saturated as other markets. The lack of a well-rounded Internet marketing approach to match the goals of the organization was One of the difficulties faced by MobileDemand.

MobileDemand President, Matt Miller, has a strong marketing background and recognized the need for a more well-rounded and more effective Internet marketing approach. He contracted, with this in mind, the Internet Marketing Group.

The Internet Marketing Group knew, from the beginning, that in order to succeed the MobileDemand website needed to be "remodeled" and optimized to drive the desired behavior from interested visitors. The systematic implementation of a well-rounded Internet marketing approach would be needed, once the website was complete and search engine optimized.

PPC (pay-per-click) advertising optimization was the next step, with the new website complete. The Internet Marketing Group, using data driven analytics and metrics, deployed their Google Adwords Qualified Professionals to fine-tune MobileDemand's Google PPC advertising. This included altering keyword selections, authoring new campaigns, creating new advertisements, and creating new industry specific landing pages to establish MobileDemand's reputation as an industry expert. Costs were reduced and benefits improved again. The advertising, based on these results, was duplicated across many other search engines (MSN, Yahoo, etc.).

MobileDemand's next step was to start developing relationships with review websites and the social media. Their products shined when MobileDemand submitted their products to highly regarded industry specific websites for independent reviews. MobileDemand was gaining free press across the web from the review websites. To tell the public of MobileDemand's superior products, many of these sites submitted press releases at their own expense. These press releases created a viral effect that lead to the next steps.

It was time to implement email and press release marketing, now that MobileDemand was gaining traction from the steps listed above. The Internet Marketing Group used its expertise and knowledge of the CAN-SPAM Act to implement an effective approach to start building an double opt-in email marketing database of names. Shortly thereafter, MobileDemand sent their first email blast to subscribers.

MobileDemand was receiving, each step of the way, exceptional results, keeping MobileDemand motivated to do more. Next, the Internet Marketing Group helped implement an increased focus on social media marketing. MobileDemand started blogging, participating in wiki's,posting videos on YouTube,  uploading images on Facebook, and a host of other activities. Again, a drastic increase in traffic resulted along with lower costs per lead.