Fathom SEO's proprietary Keyword Refinery, answering the call from clients looking for an SEO firm that did more than make keyword recommendations based solely on search data, competitor analyses and basic intuition, takes it much further by scoring each keyword against factors that include onsite, technical, offsite and Web analytics. Ranking software and several other data feeds, the tool draws data from major search engines like Google and Yahoo!. It can also be adjusted depending on the size of the target market.

President of Fathom SEO, Bill Fox,  stated: "Our clients appreciate the extent to which we measure each keyword before recommending a list for online marketing programs." He added: "Online success depends on effective keyword selection."

Based on nearly 12 years of search marketing experience, the algorithm weighs keywords based on relevance, website viability, competitive considerations and potential traffic. The Keyword Refinery leverages and supports a holistic approach to search engine optimization and paid search. It is available at no extra cost to Fathom SEO clients.

Fox continued: "Keyword Refinery gets current data in the hands of our consultants so that they can make the best keyword choices for clients." He concluded: "It takes a lot of effort to gather possible keywords. This tool helps us focus on quality assurance. Now we can more accurately spot ideally suited keywords and set aside those that don't quite measure up."

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