A consulting firm known for its in-depth analysis of the wireless industry, Andrew Seybold, Inc., announces MyRapidMD Corporation as a finalist for the Andrew Seybold Choice Awards in the category of Best New Company, Newcomer 2007 for the Emergency Service Profile (ESP) cell phone application; a personal medical alert service for cell phones.

MyRapidMD's ESP is a proprietary 3rd party application based on an internationally recognized emergency assessment protocol used by First Responders at Emergency scenes. ESP contains YOUR, and only your critical emergency medical & contact information including your photo; it contains no financial, social security or address information so the ESP information only has value to the user, and the first responder seeking their ESP information. ESP allows first responders to treat users more efficiently, effectively, and accurately in an accident, medical emergency, in transit to the ER and at the ER because they now have immediate access to a user's Emergency Service Profile when information and time count most, that first hour. Time and information, quite simply, save lives and the trickle down effects directly benefit healthcare, emergency services and their relevant providers. To deliver that information as quickly and effectively as possible when needed is the goal of ESP.

Considered the leading global authority on the EMS industry, ESP received a 2007 top product pick award at the national EMS conference by EMS Magazin. ESP is globally deployable and includes unique and proprietary privacy fields as part of the application as well as a 24/7 backup call center.

Companies from around the world, nominate each year visionary wireless products and services that promote positive progress on wireless mobility. All nominations submitted must have been commercially deployed between February 15, 2007 and February 15, 2008. The Andrew Seybold Choice Award recognizes these companies and their unique contributions to the innovation of wireless mobility solutions. Winners will be named on April 1, 2008 at the 18th Annual Andrew Seybold Wireless Dinner at CTIA Wireless in Las Vegas.

Andrew Seybold, President and CEO of Andrew Seybold, Inc. said: "The Andrew Seybold Choice Awards seeks to recognize companies for their ongoing efforts to use wireless technology to positively impact the industry and society". "We are proud to publicly acknowledge these exemplary companies."