Guru.com was founded in 1998 as SOFTmoonlighter.com and a number of spin-off sites that were merged as A2Zmoonlighter.com in 2000. Guru.com is the world's largest online service marketplace where businesses connect with top freelance talent locally, nationally or globally. Employers seeking professional expertise post their projects or contract work on Guru.com for free. The company's goal is to deliver businesses the most effective platform to connect and perform transactions with freelance professionals locally, nationally, and globally.

Guru.com has revealed today a proprietary Feedback Management methodology to enhance the value of subjective comments or rankings on its site. Subjective feedback will be certified against actual performance metrics to offer greater assurances of quality while limiting misuse, for the first time in any online marketplace. Feedback, as a common Web convention, is usually posted for public review with minimal intervention or alteration. In order to capture, share, and guide public opinion about the other party, the practice usually requires the submission of remarks or rankings by one party in a transaction.

While neutralizing its tendencies to illogically bias choice or to inhibit honesty, Feedback Management preserves the natural order and use of feedback as a decision-making tool. Users are enabled to block some unwarranted feedback but only in proportion to their prior, proven success. Negative feedback is not fully suppressed; rather its exposure is made more reliably predictive. Objective performance metrics determine a variable blocking rate, or 'Blocking Power,' which is calculated for each user in real-time. A seven day review-and-approval period is permitted for assessment of individual feedback records preceding public disclosure.

Inder Guglani, CEO and Founder of Guru.com stated "Current feedback standards create an assumption of validity predicated on transparency. But as incomplete information and fear of retaliation are introduced into the feedback process, transparency requires objective verification."

Feedback Management addresses well-known shortcomings of the traditional feedback model, such as those involved entailed in the Feedback Policy adjustments announced by eBay last May. Feedback can be incorrect and misleading in cases where transaction details are unavailable, retaliation is feared, or there is a general disagreement between two parties. Global markets face these concerns more often as differences in language, culture, and work style may directly contribute to failed transactions. As business relationships break down, the parties involved may become liable to questionable motivations, poor judgment, and unethical or predatory behavior, such as blackmail or libel.