A mobile dating service has been announced by Ice Brkr. The company believes this new beta launch will soon make chat lines in London bars seem old-fashioned. A bar is transformed by  Ice Brkr into a Personal Dating Hot Spot where you can use your mobile phone to send a friendly hello to someone you like.

The company believes it is strange that we aren't helped by technology in a field that maybe matters the most, namely that of personal dating. In a a world where seeing thousands of profiles and chatting to various people online is common routine, how is it that we can't as easily do the same when seeing someone we like in reality? Why doesn't technology help us when it comes to meeting people face to face?

This comes even more as a surprise because when seeing somebody in person, you can easily decide if you really like them or not in a matter of seconds, whereas when encountering people online, there are many doubts, as they can fake being someone else for example or you just can't get the feeling that you can only get when seeing somebody face to face.

This problem can now be solved with the new mobile dating application proposed by Ice Brkr, that approach this issue in a totally original way. Due to their apllication, a friendly message can be sent to someone you see in a bar and you like.  If that someone responds, you can easily get together for a chat.

Timi Agama, the founder and CEO of Ice Brkr, said: "People are very good at spotting someone they fancy in a bar but it is often the case that social norms prevent them from simply saying hello."

A study shows that women often receive uninspired advances from men, which can be really bothering and frustrating, especially when coming from a man they really don't fancy. Women send signals when they like a man, but it seems that men find it hard to read these signals, which often leads to confusion. Men would actually prefer a more simple approach to the problem, by opening a chat conversation. With this discrepancy between sexes, it's of no surprise that frustration and confusion often arise.

Taken this into consideration, Ice Brkr has decided to change the future of dating. The basic principle behind this project is that people can easily tell if they like on another or if there's some chemistry between them when meeting in real person. They can thus simply let each other know that they like each other, without risking to send any misread signals.  

The Ice Brkr team hope that someday their mobile dating service will be the socially accepted way to introduce yourself to someone you fancy in a bar. Female phones are the main target of the company, as females could use them as wonder devices to attract the right guys but keep unwanted suitors away. Men can thus also be helped, by seeing the 'signal' on their phone so they never have to get it wrong again.

The company boldly dreams about the transformation produced in the nature of dating in London bars due to their new technology use.

For further information on mobile dating, please visit www.icebrkr.com