Recent advances in technology, with inventory and fulfillment costs soaring and retailers looking for ways to reduce costs and acquire new customers and retain more of the ones they already have, come at the right time. Its entry into supplier direct fulfillment for SMB retailers has been today announced by a leader in web-based product sourcing solutions for e-commerce retailers, Doba.

Including total transparency into direct ship vendor operations, access to an application programming interface (API), and a stable yet scalable solution for managing virtual inventory on demand, Doba's new inventory on demand system (http://smb.doba.com ), managed by an entirely new division within the award-winning Orem, Utah-based company, appeals to e-commerce retailers with annual sales exceeding several hundred thousand dollars who demand a number of things.

Doba Co-founder & Chairman, speaking from the 2008 Internet Retailer Conference & Exhibition in Chicago, Illinois, Jeremy Hanks, stated: "Over the last six years, we've spent millions of dollars of our own money and more than 80,000 man hours building a robust, scalable, and easy-to-use virtual warehouse and fulfillment system." He adds: "Now, we support both direct and brokered supplier relationships, which means retailers can pay suppliers directly and use all of our data aggregation, order management, catalog updates, and more, or they can order through us acting as a broker on their behalf. Either way, retailers benefit from our evolving platform and supplier aggregation."

Including access to: Product Sourcing API, a source code interface that utilizes industry standard Web Services solutions; including SOAP and XML, to simplify the integration process and ensure compatibility among incongruous software platforms; nearly 2,000,000 product images and descriptions from 300 manufacturers and suppliers in 25 top line categories; and, point-to-point customer service and support to ensure retailer satisfaction during critical steps in the order and fulfillment process, Doba's new inventory on demand platform also includes many dramatic enhancements.