Europe's premier online casino site, Ladbrokescasino.com, has unveiled the first in a series of brand new TV adverts, which aired for the first time on the 9th April. Devised by M&C Saatchi and produced by cutting-edge TV production company Knucklehead, the ads are an inspired interpretation of 'Quench Your Thrill Buds', the site's new strap line.

The series of three adverts, directed by Stella Artois short film award winners Zak and Dan, tap into the emotional thrill of playing online casino games. Entitled Climb, Shark and Parachute respectively, each tells the story of an insatiable thrill seeker whose quest for the ultimate thrill means they push the limits too far with comical, yet fatal consequences.

Climb, the first in the series, is shot in documentary style and sees local mountain man Nolbert Fernadez recount the ill-fated story of his good friend Pedro who goes to ridiculous lengths in his search for thrills. Scenes include Pedro dousing himself in oil and tying his hands behind his back before attempting to climb a mountain. Pedro, as with all the unlucky thrill seekers in the ads, doesn't live to tell the tale, and it ends by showing that he should have 'quenched his thrill buds' at Ladbrokescasino.com instead.

"We are delighted with our three new TV ads, and aim to show that Ladbrokescasino.com caters for our customers by providing them with plenty of thrill-seeking opportunities", says Head of Marketing at Ladbrokescasino.com, Natalie Coles.

Offering over 300 thrills for everyone, Ladbrokescasino.com (http://www.Ladbrokescasino.com ) is full of action-packed slot and table games. There's enough to quench everyone's thrill buds, from taking a spin on the £5 million jackpot slot Mega Moolah, to testing your luck on three card casino poker, blackjack and roulette.