Two new additions to its product line-up giving users advanced tools to turn their photos and videos into professional looking home movies have been announced today by the leader in automatic video editing software and services, muvee. Allowing people to edit their photos and video and set them to music in a matter of seconds with just the click of a mouse button, muvee Reveal is the latest PC version of muvee's automatic video editing software. Allowing users to create, edit and share content online with select friends and family members, shwup is a totally new concept in collaborative editing technology. The site allows upload and download directly to and from muvee Reveal and can also be used independently to upload photos and video to make muvees in a completely online environment.

Co-founder and CEO of muvee, Terence Swee, declared: "Research has shown that only 14 percent of US adults have ever shared a photo by uploading to a sharing site, yet we know people create home movies because they want to share." "These two new products give people the tools they need to quickly and easily turn their hours of video and hundreds of photos into an emotionally engaging video and then effortlessly share these videos with their private network."

Altough nearly everybody takes video on their mobile phone or digital camera, more than 80 percent never do anything with it, as showen by muvee. Consumers simply save it to their PC or leave it on their device. Nearly two-thirds don't know what they can do with the content they create and more than 80 percent never upload their video to private or public sharing sites on the Internet.

The successor product to the award-winning muvee autoProducer, muvee Reveal, represents the next generation of automatic video editing. A few clicks, with muvee's style-based and music-driven Artistic Intelligence™, allows users to simply choose from the eight editing styles and add their own music track, to instantly create a movie or "muvee". muvee Reveal also sports a powerful new underlying video rendering architecture, which enables users to preview their project immediately in full-screen HD quality, full-framerate, complete with a new set of 3D effects and transitions specially created for their media. Around a single user experience the user interface of the product was designed from creation to sharing; a result of hundreds of hours of usability tests and discussions with users.