Doppelganger announces today vSide, its next generation social entertainment virtual world experience. vSide, targeted for the 13-24 age demographic, is "The Place to Party with Your Friends Online". This three-dimensional social entertainment platform, provides teens with a logical complement to their existing two-dimensional, text-based social networking pages on Facebook and MySpace. vSide provides a real-time place to interact with friends in a social context around their areas of interest; entertainment, music and fashion. vSide gives teens an engaging and interactive medium to test new identities and connect with their friends and express their creativity.

New users first experience vSide by entering the world via the new-user orientation, Gateway, which showcases everything from dressing your avatar to moving about in- world, to furnishing your apartment. Users, once armed with this baseline understanding, are primed to enjoy vSide's broad compilation of music, take in all the latest fashions from the hottest brands and party with friends in their own personal spaces.

vSide, complementing the virtual world, features its own complementary web experience developed in conjunction with strategic interactive agency Blast Radius. The web experience serves as a way for teens to communicate their in-world vSide activity to their friends and extend through their social network of choice, such as Facebook and MySpace. The web functionality empowers users to manage their in-world profiles, publish vSide photographs, track currency and more. The website, in sum, provides users with the ability to manage and tout their vSide experience.

Key benefits of vSide:

Select and Design Your Apartment
    * You can select your very own apartment
    * You can decorate your apartment as you like
    * Stream YouTube videos of your choice into your space
    * You can throw parties in your own apartment
    * You can acquire your very own yacht

Throw Your Own Party
    * Throw a party in the privacy of your own place
    * You can play all your favorite music
    * You can announce it on your profile page
    * Send friends invitations and reminders
    * You can post party details on other websites to show off and promote your party
    * Enable friends to add comments after the event and post it on other social networks

Get the Hottest Goods

    * You can purchase items with real-world currency (vBux) or in-world credit (vPoints)
    * You can acquire all the gear to develop your avatar to your taste
    * You can choose from belts, necklaces, class rings and more

President and CEO, Doppelganger, Tim Stevens, said: "vSide is all about having fun and expressing yourself - it is your place to party online. vSide stands alone as the new social entertainment virtual world platform for teens. In building vSide, we've simultaneously created an engaging new media platform for brands wishing to extend their presence with this trend-setting demographic".