Sports Media Challenge helped at the protection and enrichment of the brands of the university athletic departments, professional leagues, teams and world-class sports personalities through strategic consulting and training. Some of its clients that worth mentioning are The Universities of Notre Dame, Texas, Colorado, The PGA TOUR, MLB and NBA teams, NFL MVP Peyton Manning, NASCAR’s Kasey Kahne, and NBA  Shaquille O’Neal.

    Sports Media Challenge announces on NBCSports.com the launch of the NFL Blog Buzz. Blog Buzz identifies and analyzes the Top 5 stories of the week on the most influential fan blogs covering the NFL. The Coordinating Producer of NBCSports.com, Tom Seeley said that “The NFL Blog Buzz is a great new addition to our site. It taps into extremely loyal communities of bloggers and ultimately gives NFL fans a greater voice on the issues they care about most.”

    “Blogs have become the go-to resource for a new breed of influential fan who isn’t afraid of stating strong opinions, asking pointed questions and taking nothing for granted. We want to engage those fans and make their voice heard on NBCSports.com,” he added.

    NBCSports.com will feature the first Blog Buzz feature devoted to a single particular sport throughout the season. Buzz Manager a proprietary service of Sports Media Challenge already provides the top five general sports issues featured weekly in Street & Smith’s SportsBusiness Journal and SportsBusiness Daily’s popular Blog Hound provides hot topics of the day.

    Kathleen Hessert, the President of Sports Media Challenge says that “At Sports Media Challenge we recognize that fan-generated media and blogs in particular are the quickest and most relevant way to gauge what people care most about at any given moment.”  She continues: “We invested in what we believe to be a treasure trove of unbridled information provided by hard core and casual fans who are both young and old. Where the fan’s voice goes, so does their wallet, which creates unprecedented power and influence.” According to Hessert, “the NFL, its issues, and personalities are huge conversation catalysts that NBCSports.com has just begun to tap into and Buzz Manager is helping them do that.”

    Buzz Manager identifies and ranks the hottest issues across a wide spectrum of the sports blogosphere. Besides this, it is the only online word of mouth monitoring tool that focuses exclusively on tracking brands and relevant sport issues, entertainment and lifestyle markets through blogs, social networks, and other fan forums. Buzz Manager is a proprietary service of Sports Media Challenge of Charlotte.