NVIDIA Corporation introduced NVIDIA APX 2500, a breakthrough applications processor that enables intuitive 3D user interfaces and engaging high-definition video on connected Windows Mobile phones. NVIDIA has worked closely with Microsoft on the development of APX 2500, marking a significant milestone in a long-term relationship that has seen the companies share a passion for making interaction with technology more visual and instinctive across multiple platforms.
The APX 2500 applications processor delivers an unprecedented 10 hours of 720p HD playback-an industry first for video quality and power consumption on a mobile device, as well as stunning HD camcorder and ultra-high-resolution photo imaging capabilities. The NVIDIA APX 2500 applications processor is sampling today with key customers and will enter into full production by the end of Q2 2008.
"This is the dawn of the second personal computer revolution," stated Jen-Hsun Huang, president and CEO of NVIDIA. "Technologies are converging in amazing mobile devices, that have all of the rich, visual capabilities of a modern PC-from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500 combined with Microsoft Windows Mobile, will make the next generation of smartphones our most personal computer."
The combined engineering efforts of the two companies will ensure that next generation versions of the Windows Mobile operating system will harness the capabilities of the APX 2500 applications processor across challenging multimedia use cases. By enabling intuitive user interfaces with advanced 3D technology and delivering the industry's first 720p HD video through an ultra-low power applications processing platform, the NVIDIA APX 2500 delivers the ultimate visual experience on a mobile device.
"Microsoft is dedicated to providing people true mobile freedom, so that they only need to carry one device for both communication and entertainment," said Todd Warren, corporate vice president of Microsoft's mobile communication business. "We are delighted to work with NVIDIA to offer our users an amazing visual experience on the next-generation Windows Mobile phones."
The key to building the next generation smartphone for Microsoft Windows Mobile devices by enabling a compelling user interface and high-definition video playback for the ultimate low-power, visual experience. Enrich your visually-intense, connected lifestyle with a new generation of NVIDIA APX applications processors.
The NVIDIA APX 2500 applications processor delivers:
- The connectivity and media acceleration technologies required to enable the latest Web 2.0 applications, from effortless web browsing and social networking to GPS and mapping applications.
- NVIDIA nPower technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio - more than four times the audio playback of the latest touch-screen phones.
- The industry's first HD - 720p - playback and capture capability for handheld devices.
- A new ultra-low-power – ULP - GeForce core that is fully OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant and the lowest power 3D hardware solution available for acceleration of intuitive 3D user interfaces.
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