Online marketing services which include organic search engine optimization (SEO), affiliate marketing, pay per click optimization (PPC/SEM), and shopping engine marketing optimization, was added, in an announcement, by Numeric Analytics. Numeric’s current web analytics consulting offering will be complemented by the additional services.

While continuously measuring results and optimizing, the marketing optimization services will provide Numeric clients with the expertise to best utilize online marketing campaigns. To help its clients reduce cost, increase marketing efficiency and boost ROI, Numeric Analytics, pairing marketing services with web analytics expertise, can provide integrated marketing data.

Manager of Consulting Services, Ted Stites, commented: “As a full service analytics group we assist our clients in measuring the performance of their online marketing. Therefore, adding marketing optimization to our services was a natural fit”. “Pairing analysis with marketing gives us a big advantage over a typical interactive agency because we can ensure that clients know exactly how their marketing budget is being spent and whether it’s spent in the best possible way,” added Stites.

To provide clients with integrated and actionable marketing data that helps drive business, Numeric Analytics consultants combine expertise in web analytics consulting and marketing optimization.

Designed to help clients create or improve a data-driven marketing organization, Numeric Analytics is a national consulting practice providing web analytics and online marketing optimization services.