A partnership that integrates Right On Interactive's 5Buckets marketing automation software with ExactTarget's email messaging service, has been announced by Right On Interactive and ExactTarget. Including ExactTarget, to enhance customer lifecycle marketing, 5Buckets will connect, through this partnership, disparate databases with outbound marketing communication applications.

According to President of Right On Interactive, Troy Burk, 5Buckets is "database-agnostic," providing an integrated marketing automation solution regardless of the type of database; POS, Analytics, Ecommerce, CRM, Financial, or Transactional.

The software looks for updates, changes, and actions within the database and then triggers the appropriate out bound communication to the customer or prospect. Including ExactTarget and Salesforce.com, 5Buckets also has the flexibility to work with multiple best-of-breed marketing technology solutions.

Vice president of partnerships and co-founder of ExactTarget, Peter McCormick, commented: "The partnership between 5Buckets and ExactTarget represents an opportunity for marketers to optimize their eMarketing program". "Marketers are faced with the challenge of integrating different data sources into their email marketing and this product automates this process, allowing the marketer to focus on conversion tactics,"

The value of the partnership. was praised by Vice President Marketing Communications, Conseco Insurance Company, Jenkins. "5Buckets marketing automation software matches the correct ExactTarget email marketing message with the right individuals identified in our Salesforce.com database. With 5Buckets, we can easily schedule and deliver a series of actions or events, such as sending ExactTarget emails, printing and mailing direct mail pieces, or creating Tasks for sales team member follow up", said Stephanie.