Provider of the world's leading Digital Asset Delivery Network, Velocix, and a leading HD Video Delivery Network, MediaMelon, announced today a partnership to deliver HD videos on behalf of content owners.

MediaMelon enables content owners to deliver HD quality videos over the Internet that can be accessed and played from any web browser. Including a blend of Peer to Peer (P2P) and network caching, MediaMelon is using an innovative combination of internet delivery services, to provide viewers with flawless playback of HD quality video every time, without interruption.

P2P is widely recognized as a highly effective technology that enables new levels of scalability to large audiences and improved economics for video distribution. However a fundamental limitation is that delivery performance can vary dramatically, based on popularity of content being distributed. Viewers of popular content will receive a high quality experience as there will be many sources available. Viewers will get a poor experience, for newly released content or less popular content, which has yet to become widely distributed, as there will be fewer 'peers' sharing the video.

Such as high definition video, and Velocix Network, Velocix digital delivery services are designed specifically for large digital assets, cache delivery evens out the "bandwidth troughs" associated with standard P2P-only solutions. Combined with MediaMelon's set of higher-layer network services and browser web-links, these capabilities provides content publishers the flexibility to offer HD videos from a variety of websites, ensuring good user experience and monetization capabilities.

CEO at MediaMelon, Kumar Subramanian, said: "We were looking for a flexible high performance delivery network to assist our service so that we could ensure the delivery performance needed for a high quality user experience, regardless of the bandwidth available from P2P file sharing". "The combination of the global Velocix network and MediaMelon's forward caching technology provides consistent delivery performance anywhere in the world whilst also minimizing delivery costs."