NeoSynergy was established in 2002 by a group of entrepreneurs including auto dealers, identifying the need for 21st century software to administer modern auto retail businesses. The company created Darwin XE, a Web-based software program, built to handle real-time inventory and transaction data. NeoSynergy is a supplier of Web-based enterprise automotive retail management, advertising and e-commerce software and services to the automotive industry.

NeoSynergy has announced a new product feature to improve its base subscription package of Best Deals. The product is already available and subscribing dealers can drive traffic from their specially priced new vehicle inventory listing directly to their dealership website. Clicks to the dealership website are packaged as a collection in the basic subscription offering with the opportunity to buy extra clicks for competitive prices.

"Ultimately, dealers want the traffic in their own showrooms—including their online showrooms. Leveraging high-traffic, high-quality auto destination sites is an affordable way for dealers to capture consumers, promote their own brand and support their sales and lead conversion efforts within their own environment", declared David Wassmann, NeoSynergy CEO and President.

For consumers, Best Deals provides unique information that reflects the actual purchase or lease price - not just the published invoice and MSRP information. Best Deals engage dealers and their advertising agencies to change pricing on a real-time basis, even after prices have been published. Now consumers can click through to the dealership website to learn more about specific inventory availability, other dealership offers, and contact the dealership directly—without the need to fill out third party lead forms first.

NeoSynergy's expanding network of distribution sites includes AOL Autos, Google Base, Oodle and others, all of which will feature this unique and economical offering. Over the past 5 months, Best Deals subscribers have seen an increase of over 300% in consumer views to inventory listings. And consumers have benefited from an increase in Best Deals offerings of over 600%.